NFL Play 60 Campaign
Tennessee State Parks and the Tennessee Titans are partnering in a number of unique ways as part of the NFL Play60 effort, encouraging kids to stay active, eat healthy and become more physically fit – all while enjoying one of Tennessee’s great 54 state parks.
Tennessee is the first state park system to participate in the NFL Play60 campaign, which features outreach into local schools and communities to engage children with messages and activities that promote outdoor experiences, the natural world, healthy lifestyles and fun.
Since the partnership beginnings in January of 2012, the program has visited 125 schools reaching 73,000 students. The program is action-packed featuring T-Rac, the Tennessee Titans award-winning mascot, and Ramble the Raccoon, Tennessee State Parks’ own beloved mascot along with a DJ and a uniformed Tennessee State Parks’ ranger. It includes interactive video footage set up to resemble a live “remote” with several of the Titans players and a video of T-Rac and Ramble visiting several Tennessee State Parks, as they hike, rappel, bike, canoe and fish. At the end of each visit, T-Rac hands out cards that promote Tennessee State Parks’ Junior Ranger programs, engaging students to remain committed to being physically fit throughout the summer months and to sign up for one of the many opportunities offered by state parks.